Amrit Fashion’s Enduring Legacy in Punjabi Market

We recently visited Amrit Fashions and got a chance to speak with co-owner Inderjit Bunwait who, with his wife Satwant, opened their shop in 1992 after being inspired by Satwant's interest in Indian fashion and clothing trends.

The early days were filled with excitement and optimism. Inderjit was excited to be a member of the Punjabi Market, a thriving community that valued Indian culture. Amrit Fashions quickly became a popular place for individuals looking for traditional Indian clothes. The store's success was thanks to their commitment to providing something for everyone, as well as its excellent customer service.

Community and Culture

Being part of the Punjabi Market community has been one of the most rewarding aspects of Inderjit’s journey. He fondly recalls the earlier days when the market was a lively melting pot of culture, drawing people from all over Vancouver. The market was not just a shopping destination; it was a place where stories were exchanged and relationships were built.

However, as times changed, so did the market. While the sense of community remains, the hustle and bustle has significantly slowed. Inderjit acknowledges the market’s transformation but remains hopeful. “This is where it all started,” he says, reflecting on the market’s legacy. Despite the challenges, his love for the community and the connections he’s made over the years continue to motivate him.

Facing The Challenging Times

Running a business is never without its challenges, and Amrit Fashions is no exception. The past decade has been particularly tough, with rising rents, increased property taxes, and a shift in consumer behavior towards online shopping. Inderjit has faced these obstacles head-on, often working double shifts to keep the store afloat. He and his wife have taken on additional jobs outside the store just to cover expenses, highlighting the resilience that defines many small business owners.

Despite the financial strain, Inderjit remains determined. They continue to adapt by offering a diverse range of products to cater to the varied tastes of his customers. He believes in the value of face-to-face interactions, something that online shopping can never replicate. For them, it’s not just about selling clothes; it’s about preserving a cultural experience that is slowly fading away.

Hope for the Future

The decline of the Punjabi Market has been disheartening for many long-standing business owners like Inderjit. “I had a chance to shut down in 2010,” he admits, but his passion for the business and the community kept him going. Now, more than ever, he hopes to see a resurgence in foot traffic, as he knows this is crucial for the market’s survival.

Inderjit is candid about the future, acknowledging the challenges that lie ahead. But he’s also hopeful, urging the younger generation to embrace and preserve their cultural roots. “Stop shopping online,” he says with a chuckle, emphasizing the irreplaceable value of the in-store experience. For him, it’s not just about the sale; it’s about the personal touch, the interaction, and the sense of belonging that shopping locally brings.

Reviving Community Spirit

Amrit Fashions' story is a testament to the strength and resilience of small business owners. Inderjit’s message is clear: the Punjabi Market needs support. He’s not just asking for customers; he’s calling for a revival of the community spirit that once made the market thrive. “We need more walk-ins,” he says, not just for his store but for the entire market.

For over 30 years, Amrit Fashions has stood as a symbol of heritage, resilience, and community. As the Punjabi Market continues to evolve, Inderjit hopes that the community will rally together to keep this cultural hub alive.